CASE 01
Lead campaign, run to maximum
Daily results and daily cost, tracked side by side from mid-July to the start of September.
- 910
- Results
- R14.53
- Cost per result
- R13,218.28
- Amount spent
B2B Lead Generation — South Africa
We build lead machines for South African B2B companies.
Paid campaigns engineered around one number: qualified conversations with buyers who can sign. No vanity metrics, no retainer theatre.
Limited client intake. We only take on accounts we believe we can move.
- 910
- Leads generated
- single campaign, Jul–Sep
- R14.53
- Cost per lead
- same campaign
- 244,779
- Impressions
- reaching 96,147 people
The problem
Most B2B ad spend in this market buys attention, not pipeline.
Leads that were never buyers
Broad targeting and a boosted post fills your inbox with people who were never going to sign an order.
No line from spend to revenue
Monthly reports full of reach and engagement, with nobody able to say what a booked job actually cost.
Campaigns that stall after week two
Creative gets set and forgotten, costs drift upward, and the account quietly bleeds budget.
The system
Four moving parts. Nothing else.
Every account we run follows the same operating sequence. It is deliberately boring, and it is why the numbers hold.
- 01
Offer and market clarity
We pin down who actually buys, what they are worth, and the single offer worth putting money behind. Before a cent is spent.
- 02
Direct-response creative
Ads built to provoke a reply, not applause. Written for the job site, the procurement desk and the operations manager.
- 03
Conversation-first funnels
We route buyers into WhatsApp and messaging conversations where South African B2B deals are actually closed.
- 04
Daily optimisation
Spend is reviewed against cost per conversation every single day. Losers are cut fast, winners are scaled harder.
Evidence
Real accounts. Real dashboards.
These are unedited screenshots from live Meta ad accounts we manage. Currency is ZAR. We have not restated, averaged or prettied up a single figure.
CASE 02
Messaging campaigns, conversation-first
Two accounts routing buyers straight into messaging conversations.
- 694
- Conversations
- R12.68
- Cost per conversation
- 96,147
- Reach
Past campaign performance is specific to those accounts, offers and markets. It is shown as evidence of our work, not as a promise of your result.
Fit
Who this is for
A good fit
- South African B2B: industrial, construction, logistics, plant hire, trades and services
- You can handle more inbound conversations than you get today
- You have a real offer and a team that answers enquiries within the hour
- You can commit meaningful monthly ad spend, not test money
Not a fit
- You want brand awareness, follower growth or content for its own sake
- You need leads to be free
- Nobody in the business owns following up
- You expect results without changing the offer or the response time
Engagement
What running with us looks like
Account build
Full campaign structure, audiences, tracking and conversation routing built from scratch on your ad account.
Creative production
Ad copy and creative direction produced on an ongoing testing schedule, using your real work as the raw material.
Daily management
Hands on the account every working day. Budget shifts, kills and scales happen the day they are needed.
Straight reporting
Leads, cost per lead and spend. One view, in rands, that you can read in under a minute.
Questions
Before you apply
What does it cost?
Management fees depend on account complexity and spend. We quote on the call once we understand the market and the offer, and we will tell you on that call if we do not think it is worth your money.
How much ad spend do I need?
Enough to gather data quickly. In practice most of our accounts run a meaningful daily budget from day one. We will give you a straight figure for your market on the call.
How fast do leads come in?
Campaigns typically start producing conversations within the first days of going live. Stable cost per lead takes longer, because it depends on testing enough creative to find what your market responds to.
Do you guarantee results?
No. Anyone guaranteeing a lead volume in paid media is guessing or lying. What we commit to is the process, the daily work and complete visibility of the numbers.
Do you work outside South Africa?
Our focus is South African B2B. That is the market we know, and it is where our campaign data comes from.
Apply
Apply for an account review
Tell us about the business. If it looks like a fit, you will be able to book a call straight after submitting.